Toyota Debuts 'Highway to the Future: Mobile Hybrid Experience ...

TORRANCE, Calif., Jan. 10 -- Toyota Motor Sales (TMS), U.S.A., Inc. announced today it will launch a nationwide tour called "Highway to the Future: Mobile Hybrid Experience," designed to provide consumers with a firsthand opportunity to experience automotive hybrid technology. The tour debuts Jan. 11 at the San Jose International Auto Show and will travel to more than 150 events throughout the country during the next 18 months. Consumers will have an opportunity to test Toyota's Hybrid Synergy Drive system and learn about hybrid technology through a number of interactive educational exhibits and test drives. "Most people have heard of hybrid technology and probably have a vague idea of how it works, but few have actually driven a hybrid and or taken an up-close look at its operation," said Celeste Migliore, Toyota's National Manager, Advanced Technology Vehicles.

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